|
 |
|
(Affiliated to Bangalore University; State Government Approved) |
Objectives
The main objective of the BBM program is to prepare young students to take up challenging careers at the entry level in business and industry in the context of globalisation and liberalisation. The program is also designed to equip students with multiple skills such as analytical, decision making, technical, interpersonal and technological skills.
|
| The Bachelor's program at Alliance is designed to develop a holistic personality in students, enabling them to succeed as professionals while at the same time finding fulfillment in their personal lives. The ultimate objective is to prepare young professionals to be responsible and responsive to the demands of society in an ever changing environment making this planet a better place to live in.
|
| |
|
The program aims at : |
- Enabling students to acquire contemporary management ideas and concepts.
- Developing the ability of students to apply such concepts to practical situations.
- Providing a comprehensive learning experience, designed to meet the needs of Global Business.
- Facilitating learning through complementary networks of students, faculty and industry professionals.
|
Requirements for Admission :
Students seeking admission to the BBM program must have passed Pre-University / Higher Secondary / 10+2 examinations or equivalent of any recognised Board or Council in any discipline.
|
Duration of the Program
Three years (6 semesters)
|
| Fee Structure |
Click here to download the Fee Structure
|
| Attendance : |
- Each semester shall be taken as a unit for the purpose of calculating attendance
- A student shall be considered to have satisfied the requirement of attendance for the semester, if he/she has attended not less than 75% of the number of working periods in each of the subjects
- A student who fails to complete the course in the manner stated above shall not be allowed to take the university examinations
|
| Program Content : |
| |
| 1.1 |
Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi |
| 1.2 |
English |
| 1.3 |
Business Economics |
| 1.4 |
Fundamentals of Accounting |
| 1.5 |
Business Management |
| 1.6 |
Business Mathematics |
| 2.1 |
Language: Kannada / Sanskrit / Urdu / Tamil / Telugu / Additional English / Marathi / Hindi |
| 2.2 |
English |
| 2.3 |
Business Statistics |
| 2.4 |
Financial Accounting |
| 2.5 |
Organisational Behaviour |
| 2.6 |
Business Environment |
| 3.1 |
Business Communication |
| 3.2 |
Human Resource Management |
| 3.3 |
Marketing Management |
| 3.4 |
Corporate Accounting |
| 3.5 |
Services Management |
| 3.6 |
International Business |
| 3.7 |
Indian Constitution |
| 4.1 |
Business Research Methods |
| 4.2 |
Business Law |
| 4.3 |
Cost Accounting |
| 4.4 |
Financial Management |
| 4.5 |
Production & Operations Management |
| 4.6 |
Law and Practice of Banking |
| 4.7 |
Computer Fundamentals |
| 5.1 |
Income Tax |
| 5.2 |
Strategic Management |
| 5.3 |
Management Accounting |
| 5.4 |
Computer Application In Business |
| 5.5 |
Project Management |
| 5.6 |
Entrepreneurial Development |
| 6.1 |
Management Information System |
| 6.2 |
Elective – I |
| 6.3 |
Elective – II |
| 6.4 |
Elective – III |
| 6.5 |
Elective – IV |
| 6.6 |
Project Report |
| 6.7 |
Viva Voce |
| Elective - I |
Human Resource Management |
| Elective - II |
Marketing |
| Elective - III |
Finance |
| Elective - IV |
Information Technology Management |
| Elective - V |
Advertising and Media Management |
| Elective - VI |
International Business |
|
|
| |
Elective - I Human Resource Management
• Human Resource Development
• Industrial Relations
• Labour Welfare and Social Security
• Labour Laws |
Elective - II Marketing
• Product and Sales Management
• Advertising and Media Management
• Consumer Behaviour
• Services Marketing |
Elective - III Finance
• Financial Markets and Services
• International Finance
• Cost and Financial Analysis
• Portfolio Management |
Elective - IV Information Technology Management
• E-Business and Web Designing
• Enterprise Resource Planning
• Data Base Management
• System Analysis and Design |
Elective - V Advertising and Media Management
• Advertising
• Media Management
• Multimedia
• Technology and Advertising |
Elective - VI International Business
• EXIM Trade
• International Marketing
• International Finance
• International HRM |
Project Report:
Students are expected to study a business problem from different dimensions and recommend solutions or alternative courses of action. The project report tests whether the students have developed the ability to apply concepts learned during the course to practical situations.
|
| The course titles and contents are subject to change based on University Directives. |
|
<Back> |
